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Manager, Consumer Activation Marketing, SkinCeuticals

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Division:              SkinCeuticals Marketing, Active Cosmetics Division

Location:              New York Office, Hudson Yards


In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!



Job Summary

This newly created role will support the Head of Integrated Brand Marketing in strategy, creation, execution and reporting of consumer activation programs for SkinCeuticals USA, with a key focus on digital initiatives. 

S/he will be an integral part of the brand marketing evolution focusing on increasing consumer awareness and share of voice within the digital universe.  With an emphasis on acquiring and activating luxury skincare buyers, s/he will create dynamic consumer touchpoints ensuring consistent brand messaging across all. S/he will liaise and be a key driver between product marketing, digital, media, integrated communications, the DMI as needed, and senior brand management to drive brand growth. 

Success will be clear and effective data-driven marketing plans that drive the acquisition and engagement of new consumers by creating immersive and personalized consumer journeys, to ultimately establish long-term consumer relationships. Critical to his/her success is pushing out of the box thinking, journeys, and partnerships to find our consumer and communicate/influence them.

Consumer Activation KPIs: Net New Consumer growth, Consumer Lifetime Value, Brand Awareness & Discoverability, Media Performance, and driving O+O (online to offline) initiatives.


  • Spearhead the planning, execution, and reporting of the major net new consumer acquisition brand initiative, collaborating closely with Digital, Media, and Brand Management. 
  • Branding/messaging, targeting, sample forecasting, and consumer journey optimizations.
  • Lead key brand animations primarily focused on awareness and net new consumer growth. 
  • Work closely with Global Marketing and external agencies to bring these ideas to life from brief to execution.
  • Partner closely with CMI, Media, and Brand Management - Lead the US level consumer studies/research yielding consumer insights to help inform and strengthen brand strategies and campaigns


  1. 4-6 years Marketing experience with proven results in digital marketing, Bachelors Degree, MBA appreciated but not required.
  2. Proven history of successful cross team collaboration; track record of effective working relationships across levels: brand leadership, peers, external agencies, creative, DMI
  3. Understanding of OMNI marketing consumer touchpoints with overweight into digital;  ability to understand and communicate on key KPIs  (ex. Media, DTC sampling, Search, Paid Social)
  4. Self-motivated, results oriented, creative thinker and Team player
  5. Knowledge, interest and skills with Brand marketing and CRM, particularly as it relates to Consumer path to purchase, communications and consumer analytics.
  6. Ability to work autonomously yet also collaboratively lead and influence across multiple functions
  7. Drive to execute and deliver results in the short term while designing future vision and longer terms strategies.
  8. Demonstrates strong analytical and organizational skills, able to manage multiple projects per season
  9. Digitally and socially native, clear understanding of key digital platforms, curiosity and interest in rising platforms
  10. Ability to lead presentations and effectively analyze and translate data into actionable business plans
  11. Proficient computer skills necessary – Microsoft Office (Word, Excel, PowerPoint, Outlook)
  12. Working knowledge of Beauty & Skincare competitive marketing and social activity, retailers, overall market, consumer trends


Required Competencies

  1. Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
  2. Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.  
  3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset. 
  4. Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights. 
  5. Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
  6. Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
  7. Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively


Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.




If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail [email protected] Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.