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Manager - Consumer Promotions (Consumer Products Division)

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

                         Manager - Consumer Promotions (Consumer Products Division)

Reports to: AVP - Consumer Promotions

Location: New York, New York

Position Summary:

Seeking an experienced Consumer Promotion Manager to Senior Manager level candidate to manage various mass market National Consumer Promotions, with a primary focus on coupons.  You will manage plans for 4 categories (Hair Care, Hair Color, Skin Care, Cosmetics).

CP (Consumer Promotion) function at L’Oreal manages category-specific as well as cross-category strategic Consumer Promotion planning, execution and analysis. Primary interaction with Marketing, Finance, Sales, Shopper/Customer Marketing, Digital, Media, Creative, Revenue Growth Management, Research, Legal, Procurement, as well as various promotional agencies.

Various promotions include the following:

  • FSIs
  • Digital/Mobile Coupons
  • In-store Signage & Coupons
  • Targeted Couponing Vehicles (e.g., Catalina)
  • Display Tear Pad/IRC Coupons
  • Money Back Guarantees
  • Rebates
  • Direct Mail

Responsibilities include:

  • Overall promotion budget development and updates including Redemption Rate Forecasting, Analysis and Risks/Opportunities for Coupon Redemption/Media costs.
  • Strong background in coupon project management including: FSI/Digital/Mobile/In-store planning/execution processes, coupon Family Codes, as well as overseeing coupon scanning/market list approvals/art/assets and general timelines/processes. 
  • Lead interpretations of promotion results on various metrics including Sales lift, ROI, Marketing Mix analytics, etc. Provide program recommendations to Marketing.

Competencies:
Candidate should possess the ability to:

  • Work within a highly networked environment and lead projects with sensitivity & leadership
  • High attention to details and accuracy (written, verbal, non-verbal)
  • Work independently, proactively, as well as collaborate and bring teams together when necessary
  • Demonstrate creativity & think outside the “promotional” box
  • Manage complex situations: problem-solve and re-evaluate given multiple perspectives.  Be nimble and re-adjust priorities even under rush circumstances

Tasks, Duties & Responsibilities

% of time spent.

 

Coupon budgeting, forecasting, coupon/values scenario planning, Risks-Opps assessment, analysis, re-planning

30%

Strategy/learnings/plan development/competitive learnings/etc

25%

Project Management/Execution including approvals of contracts/sales communication updates/art/P.O.s, managing Family Codes/coupon copy/ competitive reporting

25%

Vendor proposals/assessment/results/negotiations/capabilities/etc

10%

Special Projects/All Other

10%

Qualifications:

Education/Experience:

  • BA/BS in Communications, Marketing, Business Management
  • Digital Promotion experience preferred
  • 4-8 years’ experience with CPG brand and/or promotional marketing (would consider promotional agency or supplier experience)

Skills:

  • Proficient in coupon execution including coupon codes, Family codes, coupon clearing process, guidelines & industry legal standards
  • Strong experience in coupon redemption financial management/forecasting/analysis, including understanding of promo stacking across National-Trade events
  • Strong computer skills required including Excel and PowerPoint
  • Must possess strong oral and written communication skills, business acumen and excellent interpersonal skills
  • Must demonstrate excellent problem-solving, sound judgment, organizational and planning skills
  • Strong project management skills and attention to detail
  • Ability to thrive in a dynamic, fast-paced environment


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
[email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommod[email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.