Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна/область: United States


MANAGER DIGITAL, DDM, CRM, DATA, PAID DIGITAL CONSUMER MEDIA

REPORTS TO VP, ICC – DOTTED LINE TO DIRECTOR DIGITAL

RESPONSIBILITIES:

  • GROWS SUBSCRIBER BASE BY GENERATING UNIQUE/PERSONALIZED CONTENT THAT IS ALIGNED WITH THEIR NEEDS AND INTERESTS AND MANAGES LEADS GENERATED BY TRADE PARTNERS
  • MANAGES ALL EMAIL CAMPAIGNS, INCLUDING THE TEMPLATE DESIGNS, CALLS-TO-ACTION, AND CONTENT USED IN OUR EMAIL SENDS TO SUPPORT SALONCENTRIC, COSMOPROF AND ALL OTHER PARTNERS
  • SEGMENT LISTS BASED ON BEHAVIORS LIKE PAST EMAIL ENGAGEMENT AND WEBSITE INTERACTIONS (CONTENT DOWNLOADS, SITE PAGE VISITS, ETC.)
  • DEVELOPS A WORKING KNOWLEDGE OF EXACTTARGET AND PROVIDES ASSISTANCE WITH EMAIL EXECUTION (BUILDING IN HTML WHERE REQUIRED)
  • BUILDS AND MANAGES A RICH CONTENT/EDITORIAL CALENDAR THAT ATTRACTS A QUALIFIED AUDIENCE TO OUR OWNED PROPERTIES (INCLUDING BLOG POSTS, TECHNIQUES, TRENDS, HOW-TO’S, ETC.).
  • OPTIMIZES CONTENT FOR SEARCH ENGINES AND LEAD GENERATION  IN PARTNERSHIP WITH SEARCH CAPABILITY LEAD
  • GROWS BLOG SUBSCRIBERS/VISITORS, CONVERTING THEM INTO SALES LEADS AND EXPANDING THE BLOG’S OVERALL REACH
  • BUILDS DDM USE CASES ACROSS ALL BRAND PRIORITIES
  • CREATES DDM, CRM AND CONTENT CALENDARS TO SUPPORT ALL REQUESTS
  • MANAGES ALL DDM, CRM, DATA AND DIGITAL CONSUMER MEDIA ANALYTICS
  

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