Сфера деятельности: Digital
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: New York, NY
Страна: United States
In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!
Manager, Digital Platforms & Site Experience - CeraVe US
The Manager of Digital Platforms will be responsible for continuous optimization and enhancement of CeraVe.com, which is based on the Sitecore website platform. S/he will oversee a team of technologists responsible for web development, site merchandising, UX testing (A/B, multi-variate), SEO, and digital analytics. S/he will ensure that the CeraVe.com meets L’Oreal USA and industry best practice standards for performance, mobile and consumer experience, overseeing internal and external teams to implement site enhancements and visual merchandising tasks, and partnering with Digital IT on all backend related work.
This role will work reports to the Director of Digital for CeraVe US. S/he will work closely with L’Oreal Digital IT, the CeraVe Global Digital Solutions Director, and oversee CeraVe’s web development, and UX agencies. The ideal candidate will have experience in project management, product management and optimizing digital user experiences (site UX/UI). Core accountabilities of the role are as follows:
· Partner with internal L’Oreal USA (LUSA) SEO Excellence team to ensure all LUSA best practices for SEO are implemented
· Lead merchandising strategy and execution, in alignment with brand marketing team
· Manage ongoing content updates, including the development of product detail pages, and brief tasks in JIRA for merchandising team
· 4-5 years of relevant experience in digital marketing or product management.
· Ideal candidate will have a strong level of understanding of web development methodologies and tools.
· Strong and proven interactive track record/performance. Proven expertise in key digital disciplines/platforms including: brand website creative and technical development, user experience expertise, SEM, SEO, integrated marketing campaigns, e-commerce integrations and analytics
· Proficient in the use of the following platforms/tools:
o Website Platform experience such as Sitecore (preferred) Salesforce Commerce Cloud, Magento, etc.
o Project Management Tools: JIRA, Confluence
o UX Design Collaboration Tools such as InVision
o Ratings & Reviews: BazaarVoice
o Strong knowledge of analytics tools: Google Analytics, Adobe Analytics
o Google Tools: Google Search Console, Adwords Keyword Planner, Webmaster Tools, Google Trends, PageSpeed Insights
o SEO Tools such as: BrightEdge, SEMRush, Ahrefs, Moz, OnCrawl or similar
o UGC: Curalate (preferred), Wyng, Olapic
o Store locator tools such as Brandify, Google
o Microsoft Office: Advanced Excel, Word, PowerPoint
Teamwork and Collaboration: Able to work in cross-functional teams and oversee multiple agency partners (web development, UX, site merchandising and SEO content agency). Ability to build strong business relationships and work collaboratively with Marketing, IT, CDMO, and ACD Digital. Work closely with CeraVe CRM, social and marketing leads to ensure brand digital strategy is aligned with business strategy. Work closely with head of ACD Digital to ensure CeraVe follows division best practices.
Project Management: Able to strategically prioritize business initiatives based on factors such as added value, level of effort, and cost. Candidate must be able to establish priorities and clearly communicate them to stakeholders to ensure full alignment on prioritization and timing.
Communication: As the technical expertise for the brands will lie with this position, it is imperative that the candidate be able to clearly articulate to a non-technical team of stakeholders both verbally and written. Additionally, must be able to articulate strategy and results to executive level team. Must be comfortable presenting sometimes-complicated material to a non-technical audience.
Initiative: Needs to be able to take initiative to collaborate with a variety of internal L’Oreal partners and 3rd party partners. Must develop strategic relationships to ensure the brands have appropriate support for digital initiatives.
Analytical: Able to analyze consumer engagement data on website and identify opportunities to improve consumer experience. Will roll-up sleeves in the analytics process.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.