Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна/область: USA

Job Title: Manager - Digital

Supervisor Title:  General Manager - Pureology

Location:   NY     

Job Summary:

The Manager of Digital will be responsible for authoring and driving digital strategy and developing a cohesive go-to-market plan within the brand.

Job Requirements:

·         Bachelor’s degree in marketing or related field required

·         3 + years experience with marketing in global companies. Experience with the professional beauty industry and store/chain partnerships is preferred.

·         Strong presentation, communication, creative and critical thinking skills

·         Strong analytical skills, particularly in database management and excel

·         Ability to multi-task and work in a self-directed position

·         Ability to assess strategic customer needs and build alliances

·         Excellent computer skills

·         Ability to manage budgets


Judgment and Decision Making:

This position requires intermittent supervision as incumbent will be working independently the majority of the time.

Essential Physical Requirements:

Up to 25%  travel (driving, flying, train, etc.), lifting of promotional materials and products up to 25 pound which may also require bending.

Tasks, Duties & Responsibilities:


·         Content strategy development: Digital, Social, CRM, e-comm

·         Merchandising Digital assets: website, e-comm, e-retaliers, and loyalty

·         CRM – Pro & Consumer segmentation, sends, opportunities to drive incrementality, acquisition opportunities

·         Database management and Data Analytics

·         Professional Media Campaigns: Digital and Trade print planning, execution, and creative

·         Consumer Awareness Campaigns

·         Agency & Vendor management

·         Loyalty Program management



·         Social

·         Social strategy and analysis

·         Content strategy development: Digital, Social, CRM, e-comm

·         Content creation: video shoots, flatlay, product shots, etc.

·         Community management and publishing across 5 channels

·         Influencer relationship management and influencer mailings

·         Public Relations

·         Press releases and ongoing pitches

·         Award submissions

·         Press relations

·         Sponsorships

·         Philanthropy management

·         Trade show communication management

Required Competencies:

·         Innovator

·         Strategist

·         Entrepreneur

·         Integrator

·         Entrepreneurially spirited; strong work ethic and customer driven

·         Creative and Resourceful

·         Flexibility and adaptability in an evolving business environment

·         Strong analytical & organizational skills

·         Strong presentation skills

·         Proven ability in building professional relationships, strong interpersonal and communication skills

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.