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Manager Global Marketing - Ralph Lauren Fragrances

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

The Global Marketing Manager, Animations, is responsible for driving the execution of the strategy to support Ralph Lauren’s best-in-class 360-degree animation strategy, including saleable programs, GWPs, and activations for key holidays and selling moments worldwide. Collaborates with brand leads and upper management to elevate brand, increase awareness, and convert customers through innovation across product lines and communication media. Blend of creative and analytical skills is a mandatory. Must-haves to succeed: Organization, resilience, entrepreneurialism, and an even blend of analytic and creative facility.

  • Oversee worldwide portfolio of sets, GWPs, in-store acitvations, and digital/social campaign support
  • Responsible for creative process from ideation to execution – inclusive of insights, incorporation of license direction, packaging design, artwork, and activation elements
  • Oversee product development process, including creative process from start to finish
  • Oversee and report on cost evolutions and profitability
  • Work closely with Ralph Lauren and build partnership with key stakeholders

Manage Global Marketing Activations:

Work with cross-functional partners and Ralph Lauren fashion to:

  • Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos and more
  • Ensure content meets the brand vision communicated by Ralph Lauren and L’Oreal management
  • Build strong working relationship with promotions development cross-functional team to manage projects and ensure quick problem solving for inevitable production issues
  • Keep artwork on track and flawlessly released

Job Requirements:

  • Bachelor’s Degree, with at least 3 years of industry-related marketing experience (beauty, luxury, or consumer packaged goods)
  • Meticulous attention to detail, strong prioritization and organizational skills
  • Demonstrated ability to manage multiple projects with team-oriented managerial skills; manages complexity with reasoning from multiple perspectives and makes decisions/recommendations with confidence
  • Previous development and/or launch management skills a plus
  • Strong appreciation for our business/affirmative sensitivity to the fragrance world
  • Strong appreciation for our fashion and affinity to the Ralph Lauren brand
  • Proactive, ability to self-manage projects, ability to overcome obstacles independently
  • Strong proficiency in Microsoft Suite, especially PowerPoint
  • Excellent interpersonal skills (written and oral)
  • Soft skills necessary: flexibility, resilience, positive attitude

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.