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Manager, Global Marketing, SkinCeuticals

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

 https://www.youtube.com/watch?v=g740GJrNhng&feature=youtu.be

 

This position will be responsible for strategically developing and managing Global Product Innovation and Marketing programs for new and existing skincare products designed for medical aesthetic, online, and retail channels. The position will have overall responsibility for formula development, concept development, and launch materials, while liaising with domestic and international teams to drive strategy and launch plan.

 NEW PRODUCT INNOVATION:

  • Medical launch strategy, build scientific insights, identify ingredients, concept and name development, launch timeline execution, package development, formula evaluation, logo development, market research plan, product claims, legal trademark process, cost-of-goods management, pricing and advertising development. 
  • Lead clinical testing with in-office medical procedures to drive integrated skincare model with physicians. Find physician or medical partnership for clinical development and publication.
  • Work with Creative on package development. Initiate new Marketing proposals and drive development with Creative group. Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc.  Review all copy submissions. Ensure that mechanicals are accurate for content, and that they are released on time. Monitor accuracy of final copy/art mechanicals.
  • Manage Custom DOSE, the brand’s personalization platform, developing ways to further personalize the project to be more inclusive and answer the need for further personalized solutions. Will balance short and long-term goals while managing day-to-day execution, inclusive of new ingredient launch concepts, new science testing, consumer-facing communication, and pop-up specialty events. Will additionally manage new country launches with close cross-functional partnership.

 GLOBAL MARKETING:

  • Develop all global launch collateral and strategy for medical and consumer-facing material
  • Develop digital and social collateral in collaboration with Digital team
  • Drive physician partnership strategy and publication strategy in collaboration with medical communication team
  • Work with medical communication team to create insertion slides for physician speaking opportunities and Dermatology and Aesthetic conferences
  • Work with training team to create the training content for global launch
  • Develop brief and creation of digital campaigns with digital team and agency.

 

 MARKET RESEARCH:

  • Attend and present to Dermatologist Advisory Boards to gain insights and feedback
  • Work with Global Consumer Research to analyze global category research and develop action plans for category
  • Attend key conference symposiums to gain understanding and insights of aesthetic market

 FINANCIAL:

  • Manage global category volume, meeting pipeline growth targets
  • Manage cost of goods for existing and new products
  • Manage pricing analyses, inclusive of competitive pricing scales and pricing proposals for new product launches

Required Qualifications

Education/Experience:

  • Minimum BA.  Must have at least 5-7 years of Industry related marketing and product development work experience.

Skills:

  • PC Proficiency (Microsoft Suite)
  • Demonstrated Marketing Brand Management skills and techniques
  • Demonstrated Product Development and Formula Evaluation skills
  • Proven multi-project / team-oriented managerial skills
  • Previous development and/or launch management skills
  • Flexibility 
  • Affirmative sensitivity to the métier / appreciation for our business
  • Excellent Interpersonal Skills (written and oral)

 
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. 



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