Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна: USA



Manager (Social/Influencer/PR)

Key Job Accountabilities

  • Social/Influencer:
    • Own and oversee all Matrix Channel Content (Instagram, Twitter, Facebook, FacebookLive, Pinterest, YouTube, Snapchat, Instastories)
    • Manage Social Media AM/Community Manager
    • Build Competitive Strategies to ensure reach and engagement continue to grow MOM, YOY, per brand goals
    • Continue to train Artist Network on social media platforms, brand strategies and Artist social DNA
    • Help ideate social narratives for each channel and platform, per launch (Haircare, Color, all other initiatives)
    • Ongoing artist network communication and guidance
    • Collaborate with Marketing and Creative Designers to develop assets that reflect rich story telling of brand’s essence
    • Oversee and review social media reporting – monthly and ongoing to measure social ROI via Tribe, Traackr and Netbase
    • Partner with Field and Education on their Strategic Initiatives 
    • Work with Distributors to ensure they highlight our messaging
    • Oversee content for Social Content Factory
    • Managing outside vendor relationships
    • Align with DMI on all communication and launches, work closely with counterparts to ensure we meet brand guidelines
    • Work with CMI and CMO teams to keep abreast of trends and new reporting, emerging platforms, analytics
    • Attend and participate in Social Squad meetings for competitive insights
    • Work with CRM team on product sales and marketing promotions with partners
    • Create Social Media plans for Trade Shows
    • Review all social collateral for proper branded callouts from all teams (Marketing, Sales, Strategic Initiatives, Education)
    • Ensure Legal Compliance with all social/Influencer activations
    • Meet with social partners such as Facebook and YouTube for new programs and partnerships
    • Create Paid Media Strategy for all channels; Own budget
    • Support Director and assist with overall Brand Influencer Strategy
    • Oversee and assist ongoing influencer/artist communication to grow EMV and Engagement
    • Liaison with DMI; share responsibilities in posting schedule and all ongoing activity



  • PR: Trade
    • Manage Coordinator on proactive and reactive relations
    • Build pitches in support of all brand initiatives and launches (Marketing, Strategic Initiatives, Education, Digital, Shows/Events, Artist Collections and Support)
    • Review outgoing communication to trade partners from PR Coordinator which includes monthly blog (American Salon) and monthly columns (Launchpad’s Spanish language column and Modern Salon)
    • Lead trade event production (Destination 2016 itineraries, agendas, etc)
    • Manage trade Sponsorships: Modern Salon Color PROCESS, NAHA,  City of Hope, BTC Stylist Choice Awards, Bionic Sponsorship, ABS, Premiere, etc
    • Lead on PPD shared partnerships
    • Lead on Photo Shoots
    • Lead on Trade Show and Strategic Initiative Events:  Imagination, Destination, etc
    • Work closely with Education on proper messaging and managing media requests
    • Work closely with Marketing (US and DMI) on initiatives for cohesive messaging and timing


  • PR Consumer:
    • Support and collaborate with PR Director and agency on strategic planning and pitching
    • Oversee Coordinator on media trackers and admin duties
    • Oversee monthly clip organization and Cision submissions for monthly reporting
    • Manage monthly reporting
    • Manage drafting event/appointment assets (evites, event collateral, signage, etc)
    • Event on-site trouble-shooting and management
    • Work closely with Digital on SEO strategies and key words 


  • Admin duties:
    • Open Purchase Orders, Product Orders
    • Understand PR/Social/Influencer/Print Media Budget
    • Support Director of PR, Social, Influencer and Print Media 
    • Work closely with internal Digital counterparts and brand team members
    • Help guide Consumer PR agency on opportunities
    • Oversee/Manage Assistant Manager of Social and PR Coordinator



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.