Сфера деятельности: Digital
Тип должности: Fix Term
Тип занятости: Full - Time
Место расположения: Shanghai
- Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
- Be a media expert to help brand team to build up a consumer/business centric media strategy:
- Justify the correct media objective and media mission for business delivery
- to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
- Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
- Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
- Be a communication bridge between brand team and parallel teams in CDO department
- Close work with parallel teams to provide holistic media solution to brand team
- Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
- Support on the communication and negotiation with agencies and publishers
- At least 8 years working experience in Digital Marketing or Media planning (at least 3 years’ experience as media manager or above in media agency)
- At least 3 years working experience of digital integrated media planning including OTV, display, social, search and EC in FMCG (beauty industry is preferred, luxe brand is preferred)
- Profound knowledge of both traditional and digital media in terms of media channel, media format and KPI, especially digital media
- Familiar with media buying working process and tracking method
- Familiar with the mainstream media ecosystem like Ali, Tencent and Bytedance and have deep collaboration with at least one of them more than 1 year (E-commerce operation experience on Tmall and JD is preferred)
- Good communication and coordination ability
- Strong learning ability
- Strong logic and good sense on data analysis
- Result oriented and actionism
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