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Manager - Digital Creative Strategist, CeraVe DMI

Сфера деятельности: Creative Design

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Job Title Digital Creative Strategist, Manager/Assistant Manager, CeraVe DMI

Division: ACD

Location: Hudson Yards, NY

Reports To: VP – Head of Digital, CeraVe DMI


Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


[Active Cosmetics Division] At L’Oréal Active Cosmetics, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Possay, Vichy, SkinCeuticals offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.


At CeraVe we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world. CeraVe is a leader in mass medical skincare and is now a billionaire brand inside of L’Oreal.


CeraVe is the #1 most popular skincare brand with teens in the U.S. according to investment bank, Piper Sandler. Our aim is to maintain that status in the U.S. and obtain this ranking on a global scale.


CeraVe is also the most viewed skincare brand on TikTok with over 3.2 billion views on #CeraVe. Our aim to maintain this top ranked status and continue to grow at speed.

What You Will Learn:

The CeraVe DMI (global team) is looking for a Digital Creative Strategist. 

This is an important role for the CeraVe DMI and for CeraVe teams around the world—60 countries and growing. You will build global brand campaigns from ideation to execution to setting up and sharing guidelines with each country.


The Digital Creative Strategist will take part in content creation briefing designers, creators, agencies, production companies, and more.


The Digital Creative Strategist is responsible for driving ideas for campaigns based on social media, search, and news listening. The candidate will search for trends that CeraVe can leverage and take part in.


The Digital Creative Strategist role will be plugged into culture, keeping tabs on the pulse of trends—from digital innovations to CeraVe listening to what’s hot or not in skincare—the candidate will provide teams with strong insights to action against. These actionable insights will drive campaigns, always-on content, and more.


The Digital Creative Strategist will be a team player who has strong writing and communication skills as well as a passion for skincare, the latest trends, and someone who looks to seize opportunities on social media. The role is a natural project manager, excel in project planning, monitoring, and reporting. The ability to align different stakeholders, including agency coordination is key. There’s a need for someone who can be creative while being strategic.


What We Are Looking For:

  • 2-4 years of experience
  • Bachelor's degree required, preferably in communications, marketing, journalism, or graphic design—or equivalent work
  • Experience being a part of building campaigns—from strategy to creative execution
  • Have been behind cool content—being a part of the strategic ideation to creative execution
  • Analytics skills needed, trend spotting
  • Self-starter, take charge attitude
  • Idea generator
  • Excellent understanding of the influencer / creator landscape
  • Understands the behavior of social media platforms with a strong understanding of TikTok
  • In-depth understanding of viral content / viral marketing
  • Keen ability to recap/storytell the success and wins of your work
  • Ability to connect strategy to creative

What’s In It For You:

  • Salary Range: $98200-$137500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!


We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.