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Mgr - Social Media, Lancome

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Job Description Form

Job Summary:

The Brand Engagement manager is a key role within the brand’s marketing team tasked with bringing to life the brand’s social & advocacy strategy through execution of “best in class” consumer storytelling across touchpoints. This individual ensures we are executing consumer-centric content through social and influencer.  We are looking for a consumer-focused, data-driven social marketing professional who is a skilled communicator and has a proven track record of helping brands build & execute their social strategies.  As we look to increase the brand’s footprint within the market, this individual will ensure that our story is heard. 

This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships:

  • Executes brand’s overall content strategy to various channels used to connect with consumers developed through data-driven insights. (FB, Tiktok, Pinterest, YT, etc)
  • In conjunction with product marketing, develop & execute cross-channel digital marketing plans to drive business goals, namely: name acquisition, retention, consumer engagement, and ecommerce revenue results.
  • Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development (Paid & organic social, programmatic, partner media), influencer & advocacy efforts, D2C & eretail content and partnership ops, etc.
  • Identify cross-platform digital marketing opportunities that will drive consumption of brand content, engage consumers and drive revenue
  • Work closely with Consumer Activation Lead on addressing key social insights & optimizations from campaign performance
  • Work with agency on building out influencer relationships to drive advocacy and word of mouth

This individual will work closely with the Product Marketing, Content team, our internal Content Factory, D2C site lead and the Consumer Activation Lead to ensure that our brand story is properly developed and dissiminated arcoss our various channels.  This individual will collaborate with these stakeholders to drive data driven programs and initiatives. They will work to support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms.

Job Requirements:

  • Minimum seven (3) years of Marketing experience with heavy experience for digital, social, ecommerce platforms.
  • College Degree
  • In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
  • Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion
  • Proven experience with brand communications, community management, social marketing, influencer & advocacy programs,
  • Experience developing compelling social media campaigns and effective content strategies
  • Demonstrated knowledge about the principles of search engine optimization (SEO) and search engine marketing (SEM) and how they apply to social content and digital asset distribution
  • Detailed knowledge of CRM best practice and industry benchmarks
  • Exceptional organizational skills and high level of attention to detail;
  • Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
  • Experience managing and cultivating direct reports
  • Creative problem solver
  • Ability to develop solid relationships and lead with influence
  • Ability to manage in complex, matrixed, fast paced environment

Judgment and Decision Making:

This role will require a balance of analytical thinking, strong application skills of ideas to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners. It requires constant interaction across a matrixed business structure (Marketing, Ecommerce, GM, CMO) to coordinate work and deliver objectives. Actively builds networks and becomes the in-house expert on the brand’s consumer mindset to help influence, convince, and introduce new ways of marketing. This position will require moderate supervision to maintain a proper corporate direction.


 Required Competencies

1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.

5.  Achieves Results with Integrity – Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

7Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.