B. Main Tasks & Responsibilities
Builds overall E-store brand image : content, layout, promotions (bundles) & story
Translates and writes local Copy in line with Regional guidelines
Sets brand pricing & Promotional strategy
Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (incl. media budget)
Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform
Responsible for developing marketing tools for the platform.
Define target Product/ Key Word
Define Cross Selling Frame
Improve Ratings and Reviews for pillar product by building insights on this data
Constantly work on the buyer data to improve loyalty & repurchase
- Candidate who has experience in Marketing or Digital interested in E-commerce & willing to learn.
- Strong Operational Marketing profile from FMCG background who is capable of building detailed activity plans
- Experience at E-commerce platforms would be referral
- Collaborative and able to work between Sales & Marketing to build the right plan.
- Strong Analytical Skill