< Назад к списку вакансий

Online Brand Manager

Сфера деятельности: Marketing

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Ho Chi Minh City

Страна: Vietnam

A. Mission & Defining Characteristics
  1. Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client / customer.
  2. Ensure that all digital activity is consistent with the objective and the essence of the brand and contributes to the growth of the brand by managing interactive campaigns and customers
  3. Responsible for Ecom P&L by brand under guideline & supervision of Brand Director, growing Sell Out on their Brand ahead of Category
  4. Converts the Brand Strategy into an operational E-Brand Plan (local HP definition, investment framing per hero product
  5. Build content planning corresponding to the activity plan
  6. Responsible for ECom bottom of the funnel (CPAS, Marco, etc.) off platform Media Budget to drive quality traffic to the right platform, on the right SKU, at the right time

B. Main Tasks & Responsibilities
Builds overall E-store brand image : content, layout, promotions (bundles) & story
Translates and writes local Copy in line with  Regional guidelines
Sets brand pricing & Promotional strategy
Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (incl. media budget)
Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform
Responsible for developing marketing tools for the platform.
Define target  Product/ Key Word
Define Cross Selling Frame
Improve Ratings and Reviews for pillar product by building insights on this data
Constantly work on the buyer data to improve loyalty & repurchase

C. Requirements:
Candidate who has experience in Marketing or Digital interested in E-commerce & willing to learn.
- Strong Operational Marketing profile from FMCG background who is capable of building detailed activity plans
- Experience at E-commerce platforms would be referral
- Collaborative and able to work between Sales & Marketing to build the right plan.
- Strong Analytical Skill