Сфера деятельности: Communication
Тип должности: Fix Term
Тип занятости: Full - Time
Место расположения: Shanghai
- be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
- find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
- discuss and approve all PR initiatives and activities with Director for PR and Communications.
- work in close cooperation with Marketing team.
- analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
- establish long term relationship though regular contacts with all kind of press (glossy, business, daily, in flight, free distribution titles, TV, radio, Internet, regional press) to achieve a proper level of PR coverage;
- communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
- initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up;
- be in charge of all products logistics:
- control products send outs to editorials;
- manage products and press-releases deliveries to China from Brands’ main offices in Paris respecting timing of local launches managing in advanced orders;
- control office PR stock and products deliveries from stock to the office;
- initiate and control press kits production (orders of printing materials from Brands’ main offices in Paris, control translation and print quality respecting deadlines of products launches);
- organization, managing of press trips and follow up materials.
- structure and synthetic spirit, to understand the positioning of brands, the needs and specificity of beauty press editors, the marketing objectives and develop relevant tools and PR methods;
- communication skills.
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