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Precision Media- Assistant Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

Job Description

  • Precision media planning and consulting, can transfer business target to precision media objective for business impact
  • Have strategic thinking to set up solid KPI frame of precision media and well apply to campaign design
  • Negotiate with media for qualified inventory and competitive price
  • Manage tracking desk and DMP partners to ensure the performance delivery
  • Closely work with tracking providers on campaign monitoring and fully leverage their expertise on KPI evaluation
  • Optimize precision media performance based on data analysis and follow up with action plan like technical inspection, re-negotiation…
  • Collaborate with internal (brand team, data team…) and external (agency, tracking desk, DMP partners, tracking providers, media partners…) team to roll out precision media and build best practice
  • Achieve the annual target of precision media project such as:
    • Build incremental reach of target audience
    • Optimize frequency
    • Increase conversion rate
    • Ensure cost efficiency