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Senior Manager - Digital Marketing & D2C, Kerastase

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Mumbai

Страна: India

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 36 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. In our quest to win the next billion consumers, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have an opportunity in the Professional Products Division for the position of  Senior Manager - Digital Marketing for brand Kérastase. In this role, you will be responsible for digital strategy and execution.

You should have at least 6 -8 years of relevant work experience in digital marketing. The location of the job will be in Mumbai and prior experience in beauty or FMCG at the client side will be advantageous.


Driving Digital Presence

  • You will plan and execute all digital marketing, including SEO/SEM on-platform and off-platform, O+O, social media, influencers, video, display and programmatic campaigns.
  • You will map consumer decision journey for relevant categories and brands with inputs from Consumer, Hairdressers, Salons, CMI, Social Listening etc.
  • You will identify trends and insights, and optimize spend and performance based on the insights.
  • You will manage all owned digital assets for the Brand. 
  • You will plan and control the digital budget across sub-allocations
  • You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Leverage Earned media through influencers strategies
  • Establish and maintain relationships with key stakeholders inside the Company (marketing, sales and education), Salons, Hairdresser, digital ecosystem and media partners

·         Agency Management - Liaise & manage relations with Social Media, Website, Online Media Buying,& Performance Media Agencies.

Support the brand on launching and running its D2C platform

  • Oversee the Brand’s D2C platform sales. Monitor and enhance the online sales activity
  • Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
  • Own and manage SEO measurements and monitoring methodologies
  • Oversee the implementation of CRM strategy and data management
  • Ensure that all ecommerce activity is consistent with the brand sense of purpose
  • Manage Competitive, market and best practices intelligence
  • Analyze digital role in the consumer path to purchase & consumer online searches
  • Achieve excellence through optimization and innovation
  • Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership

Key Competencies

Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected.

  • 6 -8 years of relevant experience
  • Specialization in Digital Media
  • FMCG experience is preferred
  • In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
  • Digital Expertise: conversant with all forms of digital formats and measurement
  • perspective to internal and external stakeholders as well as provide subject matter expertise to Marketing Teams on Digital and E-commerce.
  • Ideally this incumbent may already hold a similar position within an advertiser or will have the credentials to move from the agency environment

Key Relationships:

Internal Interactions: Marketing, Commercial, Education, CMI, Control etc.

External interaction with agency partners & vendors.

Reports into the Marketing Manager (Kérastase) & Head Digital (PPD)

Physical Demands (e.g. % travel):

  • Travel will be need based


  • Post Graduation/Masters in Business Management/Communications OR Specialization in Marketing /Media

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.