L’OREAL TRAVEL RETAIL APAC

E-COMMERCE RETAIL OPERATIONS EXECUTIVE

Key Job Accountabilities:

Manage the day-to-day administrative responsibilities, monitor and follow up, upon e-commerce activation, and strive for online sell-in & sell-out excellence.

• Launch, manage, monitor, track and optimize e-commerce business plan with all stakeholders
• Deploy successful product listing, stock allocation, new launches, special offers and unique product bundles
• Merchandise website products/categories based on current and forecasted sales objectives, key seasons and events, and website selling data
• Uploading, analyzing and monitoring price and promotions as stated on the e-commerce plan
• Drive sales, conversion, margin, traffic, inventory turn, site optimization and manage online business KPIs (category conversion, average order value, L'Oréal buyer #, abandon cart, etc.)
• Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross-selling mechanisms, data ownership within e-commerce brands’ websites and e-retailers ones
• Ensure User Experience of the website, including Design & Aesthetics, Content and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
• Ensure that all e-commerce activity is consistent with the brand’s sense of purpose
• Work closely with sales and marketing teams to define the online marketing process of the launches and projects, understand demand and identify potential online channel opportunities
• Keep informed and report on competitors and marketplaces campaigns, price policies, and product ranges for online channels

• Manage, analyze, and consolidate the findings on e-commerce web KPIs into daily, weekly and monthly reports to the management team

Key Skills:

Digital Brand Building

• Is obsessed with consumer centricity
• Builds audience through relevant content
• Scales consumer and influencers engagement
• Master’s in digital marketing tactics

Data-Driven Marketing

• Optimizes Omni media investments & ROI
• Masters’ analytics and attribution modelling
• Leverages Precision Advertising

Direct & Indirect Ecommerce Excellence

• Starts with shopper centricity
• Strategizes e-commerce acceleration
• Negotiates with the specific levers for online distribution
• Monitors online sell-in and sell-out excellence

Digital Technology Expertise

• Leads with strong, agile project management skills
• Acts as a strategic business partner
• Has great technical skills
• Focuses on delivery: design/build/run

Requirements:

• Bachelor’s degree or above preferable in Marketing, Commerce, Digital Marketing, Business, or related discipline
• Minimum 1~ 3 years of solid experience, preferably in e-commerce, trade marketing or category management
• Analytical-minded, detail-oriented, organized, proactive and able to work independently while being a team player with good interpersonal skills
• Strong project management skills to efficiently multi-task, manage external parties and follow up effectively in a challenging, dynamic, and fast-paced environment
• Advanced level of Microsoft Office Applications and Salesforce is a plus
• Knowledge of Beauty, Travel Retail dynamics, and environment is a plus
• Fluent in Chinses and English for China market and APAC region
• Can-do Attitude with Good time management