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E-Marketing Profession

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Taipei

Страна: Taiwan

To implement and track eMarketing programs for e-retailers with commercial and Marketing teams designed to achieve sales target and brand/category presence. 
 
EMarketing

  • Carry out specific eMarketing program, respecting company commercial policies, company strategy with the retailers and brand equity
  • Report sales needs eMarketing head.
  • Monitor and improve processes to better link marketing and EC activities
  • Marketing activities
  • Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
  • Analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)
  • Collect and connect working knowledge on the e-retailers
  • Stay up to date with market, consumers & competitors


EC Media

  • Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
  • Ensure that all ecommerce activity is consistent with the brand sense of purpose.
  • Analyze digital role in the consumer path to purchase & consumer online searches
  • Stay up to date with EC market, consumers & competitors
  • Collect and connect working knowledge on the e-retailers
  • Ensure User Experience of the EC web/mobile page including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
  • SEO measurements and monitoring methodologies
  • Analyze and draw conclusions on specific ecommerce KPIs (conversion rate, bounce…)

Merchandise website products placement 

  • Co-op with eMerchandiser with eMarketing insights to drive business results by leveraging web analytics: oversee website analytics data to control best product placement online
  • Provide feedback as necessary to involved stakeholders (such as Sales, Ecommerce, Marketing, etc.)

  • Merchandise website products based on current and forecasted sales objectives, key seasons, and website selling data