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Digital Communication Executive - YSL

Сфера деятельности: Communication

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Taipei

Страна: Taiwan

Support Communication Manager to define and implement a communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity.
• Develop a strategic vision of the communication resources to be deployed and implement these ones, including :
Consumer insight finding by social listening analysis from media, forum. KOL and social media.
• Develop the brand image and visibility locally:
- Organize major brand events and/ or product launches, monthly unboxing planning
- Maintain and protect the brand’s reputation; anticipate and manage crisis
• Develop media & KOL relations
- Implement the brand media strategy with all relevant media participants (women’s and professional magazines, television, radio, Internet,..) to achieve 360° communication (new media, social networks,…)
- Content management : Develop creative, qualitative and appropriate content & features/ functionalities to support the brand’s or project’s ambition.