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Product Manager

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Taipei

Страна: Taiwan

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. 
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management 
- Implement new launches, maintain growth in pillar products and animate core catalogue 
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
- Adapt communication material (imagery, digital, point of sale) 
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines 
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
- Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management