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Consumer and Category Insights Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Madrid (Madrid)

Страна: Spain

Drive and implement the CONSUMER INSIGHTS action plan, provide relevant and actionable learnings to fuel the growth strategy of the business

- Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief

- Use and develop appropriate methods (including social listening) to answer hypothesis of the brief

- Plan and carry out consumer studies, collect 360 data and always guarantee reliability and quality of results (process and content).

- Analyze results and translate consumer data into meaningful consumer insights (integrating new trends and prospective/innovation) proactively push the voice of the consumer in internal decision making

- Drive and challenge agencies on external consumer studies and guarantee the application and compliance to Group methods and standards. Create and maintain constructive relationships with agencies.

- Cooperate with internal cross functional stakeholders (CMI and others) using collaborative & agile Group tools and methods (best practices)

- Present and communicate sharp, clear, strong messages, directly useful for top management and internal stakeholders to make decisions

- Monitor the budget in scope

Requirements

At least 5/6 years previous experience with Consumer Insights / Market research
Knowledge about the categories and consumers; having worked with both qualitative and quantitative analysis.

Analytical and strategic approach

Hight level of English