OBJECTIVE

Improve SEO positioning of L'Oréal brands across markets, categories and territories by working together with brands and the agency in the content strategy definition. 

Close collaboration with the Global CDMO in transversal initiatives and implement general guidelines. 

Co-leading with the Paid Search team to define integrated strategies to gain visibility in defined priority territories.

REPONSIBILITIES

•   Actively participate on Global Search forums where Search strategies are discussed. 

·       Contribute to this global Search Strategy with our local wow and point of view in each case

·       Develop – aligned with paid search – a local SEARCH Strategy and assure its implementation.

·       Managing the SEO agency's teams and their relationship with L'ORÉAL

·       Monitoring of SEO objectives in each brand's key territories and maximize SEO leaderboard results

·       Identify opportunities within the SEO landscape to drive meaningful traffic and growth

·     Consultancy and support to brands in the different areas associated with SEO: content strategy, technical aspects, link building/PR, etc.

·       SEO trainings for all teams (mainly digital community, marketing and communication)

TECHNICAL SKILLS REQUIRED

• Bachelor’s degree
• 2 to 5 years of experience working as a SEO consultant/specialist  
• Deep knowledge of SEO: Regular technical audits and capability to understand complex SEO issues, proposing actionable solutions.
• Ability to identify opportunities through competitors, retailers and editorial websites analysis and keyword research to identify strategic decisions
• Strong analytical and data skills
• Excellent communication and cooperation skills and ability to work within cross division and cross function teams 
• Ability to understand and measure business needs and financial impacts
• English is a must
• Bilingual/Native in Spanish