< Назад к списку вакансий

Senior Brand Communication Executive, Helena Rubinstein

Сфера деятельности: Communication

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

o define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.
- Build the brand image, develop visibility and reinforce locally its reputation over time
- Build and implement a 360° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity :
- Implement integrated communication campaigns on major product launches, brand events….
- Manage media relations, including new media relations
- Build a media-mapping: identify the relevant role-players for the brand
- Coordinate with the country corporate communication team
- Manage Public Relations: spokesperson, ambassadors…
- Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy
- Support and advise the Country GM on corporate communication topics:
- Build the image strategy of the GM (content and target)
- Prepare interviews including media-training
- Advise for internal and external speeches
- Manage internal communication for the Brand
- Build an internal communication plan in line with the external plan
- Develop the brand image internally
- Identify issues related to the brand and anticipate crisis
- Recruit, develop and manage a team. Ensure development of expertise and know-how and support organization changes
- Manage the Department’s budget