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Senior Manager - Media Analytics and Measurement

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

THE COMPANY

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

 

DESCRIPTION

The Senior Manager of Media Measurement and Analytics will be someone who is passionate about research and analytics. This candidate will be responsible for collaborating with the brands, agencies, and vendors to craft the various learning agendas and to find solutions for measuring the impact of media on business objectives. This position requires an individual to think strategically and to problem solve while paying meticulous attention to detail. The candidate must be someone who loves data, shows curiosity about the “why” and is hungry to learn. The role will report into the divisional AVP of media but will work closely with the brand media managers.

Key Accountabilities: 

  • Use predictive and statistical modeling techniques to solve challenges, uncover opportunities and develop solutions for brand business.
  • Collaborate cross-functionally to innovate and develop scalable solutions across industry challenges.
  • Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace.
  • Constantly look for ways to improve the usage of L’Oreal’s existing data and analytics infrastructure.
  • Maintain collaboration with third party measurement partners (e.g. Nielsen, NCS, Ekimetrics, Kantar Millward Brown, etc.)
  • Collaborate with company’s media AOR and their advanced analytics team
  • Use automation and technology to increase efficiency and to provide the infrastructure to scale.
  • Bring an “outside-in perspective” to analytic development; explore, identify, and assess external best practices, and translate them to the relevant applications internally.
  • Establish and maintain excellent working relationship with key functional areas
  • Act as a liaison between the analytics team and the internal brand, activation and operational areas (including demand planning).
  • Advise leadership and brand teams on methodologies for marketing and media analytics, measurement, and attribution. Help teams navigate industry standards and alternatives.
  • Develop roadmaps to help expand the measurement capabilities for the division
  • Seek out key decision makers, challenge the status quo and consult decisions. Foster and cultivate vendor relationships.

 

 

Skills:

  • Experience in the Advanced Analytics realm, preferably in media, marketing or an adjacent field.
  • Advanced statistical modeling experience (e.g. regression modeling/predictive modeling/inferential statistics) required
  • Specific marketing response modeling expertise such as MMM, a plus.
  • Experience in building geo experiments to help measure the impact of media on offline sales
  • Cross functional skills – can explore business view and work with them to develop mutually owned solutions
  • Can solve problems in complex situations using creative and conceptual reasoning.
  • Strong verbal communication skills, extremely well-organized.
  • Communicate complex ads measurement and research results to a general audience
  • Proactive individual with strong problem-solving skills and an entrepreneurial spirit.
  • Hands-on programming/scripting experience (R, Python, SQL) preferred.
  • Exposure to large data sets (“big data”) and analysis thereof, a major plus.

 

Education/Experience

  • BA/BS in Statistics, Mathematics, Economics, etc.
  • 5-8 years relevant industry experience
  • Brand, retailer, research vendor, or digital agency experience a plus
  • CPG experience a plus 
 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 

#DDIR 


If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please mail USAppli[email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.