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Senior Manager, Digital Platforms & Services, Carol’s Daughter and SoftSheen Carson

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: USA

Job Title: Senior Manager – Platforms & Services

Division: Consumer Products Division

Location: NYC (Hudson Yards)

Reports to: Assistant Vice President- Consumer Activation Lead

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! 

What You Will Do: 

This role spans ownership of platforms, services & data strategy reporting to the AVP, Consumer Activation Lead across the Carol’s Daughter and SoftSheen Carson brand. The core function of this role is to strategize and build best-in-class digital experiences for consumers. This role is accountable for leading and executing holistic and consumer centric programs as well as performance channels Paid Search and SEO best practices. The success metrics will be driving qualified traffic and experiences, loyalizing existing users, and enhancing & building ‘services’ on-site. This individual will be instrumental in developing the brands digital roadmap to meet the needs of our consumer including personalization and bringing innovation to the brands, as well as valorizing our brand and building equity on sites.


  • Develop data strategies cross-functionally with consumer journeys, and ability to map clear plans for rich data capture, and personalization experiences to meet consumer needs.
  • Lead & manage transition to new platform, as well as service upgrades, a key priority in 2024.
  • Manage development agencies with strong ability to manage timelines and fluency in communicating with technical leads.
  • Lead initiatives to improve performance metrics including site speed, navigation, and clear paths to purchase.
  • Partnership with cross-functional teams and SEO agency, track and optimize on-going.
  • Oversee innovation and new concept development, strategy, planning, testing, and implementation of all platform initiatives.
  • Lead analytics and make decisions through use of comprehensive web metrics
  • Effectively manage day-to-day digital partner and vendor relationships
  • Management of budget for all aforementioned projects as well as budget planning for subsequent years
  • Demonstrates leadership and able to influence cross functionality to upskill other teams on importance of digital, platforms and data learnings.

What We Are Looking For: 

  • Excellent oral, written and interpersonal skills - strong presentation skills are required
  • Project Management: Ability to manage concurrent projects with sense of detail and urgency.
  • Ability to work cross functionally and influence key decision makers in the organization
  • High analytical skills and ability to communicate technical data to non-technical audience.
  • A self-motivator with strong interpersonal skills and a can-do attitude.
  • Intuitive and inquisitive self-starter with passion for product, consumers and retail.
  • A proactive team player who thrives in a goal-oriented, dynamic, ever-changing, fast-paced entrepreneurial environment while juggling multiple priorities with a sense of urgency.
  • Exceptional leadership, vision, entrepreneurial spirit and drive for success.

 Education/ Experience/ Licenses or Certifications:

  • Bachelor’s Degree (Advanced Degree desired) and 8+ years of eCommerce and digital marketing experience within the beauty, CPG, or relevant luxury industry.
  • Hands-on experience with digital brand marketing, consumer-direct marketing and social media marketing.
  • Strong understanding of marketing principles and application – branding, content development, CRM, analytics, SEM and SEO.
  • Demonstrated experience for UX best practices, consumer journeys, user flow and content management


  • Proficiency in MS Excel, PowerPoint, Word, Outlook and web-based applications.
  • Must have experience SalesForce Commerce Cloud, (formerly Demandware) and SiteCore.
  • Working knowledge of HTML and CSS languages a plus
  • Must be proficient in Google Analytics and other reporting systems

Additional Benefits Information As Follows: 

Salary Range: $117,000-$164,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

                     Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)   

                     Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)  

                     Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)   

                     Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)   

                     Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)   

                     Employee Resource Groups (Think Tanks and Innovation Squads)   

                     Access to Mental Health & Wellness Programs   


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.  

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