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Senior Manager, Global Integrated Communications – Ralph Lauren Fragrances

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: USA

Job Title: Senior Manager, Global Integrated Communications – Ralph Lauren Fragrances


Division: L’Oréal Luxe

Location: Hudson Yards, NYC

Reports To: AVP, Global Integrated Communications


Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Kiehl’s Since 1851, Yves Saint Laurent, and Giorgio Armani.

Job Description:


We are looking for a strategic, creative and consumer centric PR/social expert to help oversee the full Ralph Lauren Fragrances communications eco-system supporting the AVP of Global Integrated Communications.


This person will be responsible for creating and overseeing the implementation of integrated communications strategies for Ralph Lauren Fragrances’ (RLF) product launches in more than 55 international market, helping to drive our overall mission of elevating and modernizing the RLF brand image through talent and A&I strategies, events and brand experiences, and innovative social/digital content.


  • Partner with cross functional DMI on overall launch and campaign strategy, including talent and corresponding negotiations, campaign music negotiations, shoots, events, advocacy/partnerships and finding synergies with Ralph Lauren Corporate
  • Co-manage celebrity talent in partnership with AVP
  • Develop creative and business-driving A&I strategies
  • Oversee event strategy to create unique experiences that build brand love and fuel advocacy, in alignment with RLF brand image
  • Set PR and earned social guidelines & parameters for the markets, and offer individual, tailored recommendations to global partners
  • Bring innovative, out of the box ideas to the team that will allow us to test and learn in new areas (ie gaming, partnerships, limited editions)
  • Manage social shoots, including concepting and casting
  • Manage RLF social agency and oversee the brand’s owned social accounts
  • Partner with AVP on brand cause strategy and execution
  • Work with and manage approvals and relationships with Ralph Lauren Corporate


What We Are Looking For:

Required Qualifications:

  • 6-8 years of experience in PR/Communications, Social, Influencer and/or Marketing in agency or in-house, with an emphasis on beauty and lifestyle (international experience is strongly preferred)
  • Bachelor’s degree in related field
  • Strong written, oral, and interpersonal communication skills
  • Strong understanding and passion for luxury beauty and fashion
  • Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
  • Well-versed in the influencer space, including familiar with key talent and content trends
  • In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms   
  • Experience managing celebrity talent and contracts
  • Extensive shoot/set experience
  • Experience managing complex crisis communications/brand reputation
  • Strong understanding in budget management
  • Ability to prioritize and multi-task  
  • Experience with negotiation and managing vendors, agencies and partners
  • Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.  
  • Experience using MyMarket, Salesforce, Traackr, FB Business Manager, and Sprinklr
  • Ability to travel when needed


As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.


Additional Benefits Information As Follows:

Salary Range: $Minimum-$Midpoint (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  


  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
  • Employee Resource Groups (Think Tanks and Innovation Squads)  
  • Access to Mental Health & Wellness Programs   


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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