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Senior Manager, Influencer Marketing - LUXE Digital Accelerator

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Job Title: Senior Manager, Influencer Marketing – LUXE Digital Accelerator


Division: Luxury Products Division

Location: NY, 10 Hudson Yards, New York, NY 10001

Reports To: Director, Advocacy Influence and Social Commerce


Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.


What You Will Do:

The Senior Manager of Influencer Marketing will be tasked with supporting brand-specific influencer & creator content strategies across the always evolving influencer marketing ecosystem.  This individual will be hands on keyboard to help bring our vision and strategy to life across the full portfolio of L’Oréal Luxe brands. 

Job Duties and Accountabilities

  • Manage execution of divisional advocacy & influencer strategy (full funnel)
  • Support influencer & advocacy communities across our luxe brand and ensure best practices are shared/adopted
  • Liaison between brand and division to drive shared learnings
  • Ensure measurement adoption pertaining to advocacy and influencer performance and assist brands with proper goal setting and tracking 
  • Partner with brand teams (BEL, CAL, D2C, etc.) to ensure best-in-class, platform-specific influencer content is leveraged
  • Foster and grow network of current influencers and brand advocates, and maintain influencer database with accurate and up-to-date records
  • Manage community management strategy (partnership btw luxe brands and le care) 
  • Manage all pertinent Budgets/Tracker/PO Process and third-party vendors


Key Challenges, Issues and Complexity 

This individual is observant, clever, and has something additive to say that is going to get people to click the "like" button. This individual is closely in-tune with the overall social conversation, and can quickly identify trends, and engagement opportunities to insert the brand in.

This individual is excited to dig into the data and identify learnings and insights that will help the greater division develop new creative content strategies, formats, and ways of reaching audiences.

This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.

What We Are Looking For:

Required Qualifications:

  • College Degree
  • 4+ years of experience in Influencer Marketing and Social Media
  • Passion for beauty, trends, social media, and storytelling
  • Luxury and/or beauty experience is a must
  • A natural relationship builder with the ability to work well with a network
  • Experience in community building and influencer campaign/community management
  • Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
  • Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
  • Proven writing skills (technical and creative)
  • Strong analytic skills in assessing ROI for impact of efforts


This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.


Preferred Qualifications:

  • Advanced Degrees
  • Relevant Industry Certifications


What’s In It For You:

  • Salary Range: $98,000.00-$137,000.00
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.