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Senior Product Manager - La Roche-Posay

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Ho Chi Minh City

Страна: Vietnam

A / Main responsibilities, deliverables and contribution of this job to L’Oréal VN

1/ General job scope: Participate in developing category strategy in line with the international brand positioning and fully responsible for building the category/brand in Viet Nam market.

2/ Main responsibilities

  • Responsible for a data-driven long term strategy and 360 brand management for a luxury derma brand
  • Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan
  • Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy
  • Manage business driver efficiency of the category, manage brand budget (A&P) & forecast
  • Develop new product launch plan/ innovation plan in line with business strategy and objectives
  • Develop and manage media plan in effectiveness and efficiency
  • Creation and execution a great product animation/ activation to build brand equity and drive sales results
  • Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives
  • Manage digital excellence.
B / Most important qualifications, background and experience:
    • At least 5 years in relevant position. Prefer experience in FMCG. 
    • Strong skill and mindset of brand building
    • Strong background in product management and digital marketing
    • Strong analysis skill, good presentation and communication skills (with internal and external partners)
    • Driving attitude and demonstrates entrepreneurship
    • Good sense of beauty and fashion