Функция: Разработка нового продукта

Тип занятости: Полный рабочий день

Место расположения: Shanghai - Shanghai

Страна/область: China

- Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
- Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
- Monitor the local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors
- Manage PPP budget and sales forecast for the category
- Effectively prepare clear messages to present to senior management
- Build, develop and manage a strong and talented team, train them and develop  their marketing expertise and know-how