70% Influencer Marketing Development and Management: 

• Build influencer marketing strategy for L’Oréal Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams;
• Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes; 
• Monitor influencer online & social performance, manage and optimize cost efficiency of activities; 
• Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oréal Group;
• Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy.

30% Social Community Management:

• Build social strategy frame, social channel direction, planning and define success metrics for each channel
• Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams
• Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations 
• Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners