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Senior Manager - Global Marketing Ralph Lauren Fragrances

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

The Global (Senior) Marketing Manager is responsible for leading and driving marketing strategies with the AVP to meet Global growth objectives. Creates best-in-class global brand plans to increase brand elevation, product awareness and reach customers through new and innovative methods across product lines and mediums. Blend of creative and analytical skills is a must.

Manage New Product Development:

• Oversee a designated fragrance portfolio.

• Responsible for project from ideation to execution – inclusive of (insights, olfactive direction, packaging design, artwork, launch strategy) and partnership with Market Teams to ensure comprehensive and on-time 360 launch.

• Oversee concept development: incorporation of consumer and brand insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.

• Oversee product development process, including formula approvals.

• Ensure the overall feasibility and profitability of projects through cost of goods management.

• Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.

  • Work with Ralph Lauren Agency, the license, and build partnership with key stakeholders

Market Research:

• Assist with conducting market / consumer analyses to provide insights on category and product challenges, risks, and opportunities.

Manage Global Marketing Activations:

Work with cross-functional teams and Ralph Lauren fashion to:

• Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos and more.

• Ensure content meets the Brand DNA.

Job Requirements:

• Bachelor’s Degree, with at least 1-3 years of industry-related marketing work experience (beauty or consumer package goods)

3 – 5 years years of Marketing experience of which preferably 2 years are product development experience

• Meticulous attention to detail, strong prioritization and organizational skills

• Demonstrated ability to manage multiple projects with team-oriented managerial skills; manages complexity with reasoning from multiple perspectives and makes decisions

• Previous development and/or launch management skills a plus

• Strong appreciation for our business / affirmative sensitivity to the fragrance métier; understands beauty

• Strong appreciation for our fashion and affinity to the Ralph Lauren brand

• Proactive, ability to self-manage projects, ability to overcome obstacles independently.

• Strong proficiency in Microsoft Suite, especially PowerPoint.

• Excellent Interpersonal Skills (written and oral).

• Demonstrates L’Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.