Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: UK - England - London, Croydon

Страна: United Kingdom

The Body Shop International is a natural and ethical beauty brand, with 3050 stores in 66 markets around the world, operating through a multi-channel retail strategy, including stand-alone stores, global travel retail locations and e-commerce sites.

Purpose of the role:

You will work with the Head of Digital, Senior Digital Manager, Social Media Manager and eCommerce teams to develop and roll-out global digital plans and executions to support core SKUs re-pushes, in-store events and NPD launches. You will be accountable for all digital touch points focusing on website and paid assets development.


Key Responsibilities:



DIGITAL PLANNING

·    Working alongside activation, eCommerce and category teams, you will develop bespoke digital marketing plans for brand campaigns throughout the calendar, supporting relevant launches to deliver 360 marketing campaigns

·    Ensure all digital content is aligned across all platforms and is consistent with wider brand plan

·    Establish strong working relationships with local digital teams to ensure effective sell-in and localisation of international campaigns and plans

·    Work closely with SEO and Analytics Manager to ensure digital content is rooted in insights and performance is track-able


MEDIA PLANNING

·    Work alongside Paid Media manager to ensure paid assets creation is in line with best practice and markets’ needs

·    Keep up to date on latest developments in digital to engage consumers online

·    Accountable for the development of paid media assets

·    Work with category and eCommerce teams to advise on digital activity to ensure campaigns are optimized and provide a clear user journey and objective


CONTENT PLANNING

·    Ultimate accountability for all content published on international and local websites

·    Responsible for working with creative studio on assets briefing and development


DIGITAL TRACKING

·    Work with Analytics Manager to define KPIs and design standardized digital content performance reporting

·    Work with local teams to gather data and produce global event reports; use insights to improve future activation and share best practice with markets


Requirements: 

   

    • Experience working with integrated teams to deliver 360 brand activation online and offline, ideally internationally
    • Hands-on experience defining web content strategy
    • Demonstrated ability to drive on-site and off-site digital content creation (homepage assets, landing pages, display banners etc…)
    • Strong collaboration attitude
    • Knowledge of cosmetics is preferable but not compulsory
    • Previous experience in global scale organisation preferred 
    • Expert user of MS PPT and Google Analytics
    • Knowledge and strong understanding of new trends in media and digital 


What we offer:


A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports

A tailor-made integration plan to set you for success and an on-going focus on your development

Competitive salary and benefits package