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E-Store Operations Executive

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Bangkok

Страна: Thailand

Job Summary
Spearheading eCommerce commercial / marketing’s execution excellency on various platforms ie. Lazada, Shopee, JD.com, Konvy, Social Commerce, etc. Optimizing online customer journey in all touch-points focusing mainly on onsite’s customer path to purchase.

Major Responsibilities

1. On-platform Search Optimization
- Executing non-paid on-platform organic search optimization activities
- Executing paid on-platform organic search optimization activities
- Monitoring and revision of algorithm optimization parameters
- Monitoring and analyzing organic search performance

2. On-platform SEM

- Executing on-platform search marketing activities

- Monitoring and analyzing search engine marketing performance

3. Price / Promo Execution

- Uploading of price and promotions as stated on eCommerce plan

- Monitoring of displayed price and promotions

4. Product Page Execution (Visuals / Copy)

- Uploading of product visuals

- Uploading of adapted product description

- Monitoring of product page content

5. Banner / Live Feed Execution (excluding. product page)

- Uploading of updated banners

- Uploading of visual to Live Feeds

6. On-platform Competitor Bench-marking (KWs / Promos)

- Tracking and reporting on competitors' contents , including parameters like;

  • Seller Rating

  • Business Model

  • SIS / Product Page

  • Best Sellers

  • New Products Launches

  • Exclusives

  • Top Search Products

  • Promotions

  • On-site Placements

7. Reporting (Weekly and monthly sales reporting generation)