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Performance Marketing Manager (LUXE Division)

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Bangkok

Страна: Thailand

Key Job Accountabilities

Drive online media investment efficiency and effectiveness for business growth via
1.
 Measure & tracking media investment, performance and KPIs;
2.
 Understanding comprehensive media landscape change and competitive environment; new ad formats and technology; to be able to evaluate effectiveness of media plan
3.
 Piloting and governing key global & zone initiatives to build more productive media operation systems/processes


Professional and Technical Competencies

1. Governance

  • - Align media performance metrics & KPIs especially performance media to drive conversion
  • - Track & measure the media investment, its performance and KPIs in order to bring transparent visibility on media investment amount & strategy & performance to senior managements
  • -  Key contact point and relationship with external partners (including media planning & buying agencies, digital agencies, lead agencies, search agencies etc) by regularly evaluating their performance and collecting market feedback to bring the best outcome from the relationship

2. Guidance

-  Providing strategic guideline on communication strategy using a large and innovative range of online media in line with communication and business objectives

-  Collect & share the best in class studies & campaigns to facilitate learning for division

3. Ownership

  • -   Responsible for LUXE division brands online media spending by working together with brand and digital managers.
  • -   Provide guidance, and make decisions on online media strategy with good balance between brand awareness and conversions
  • -   Generate learning & case studies which become core practices and principles of media investment choice and executions
  • Pilot the ROI of media investments, defining metrics and using dashboards to monitor media and site performance
  • -          Working with digital managers and brand managers to consult and oversee digital media plans, investments and measurements
  • Working with finance team, marketing team, consumer & market insights and external media & digital agencies

4. Relationship

Qualifications

- Strong analytic skill set in media data and business information

- Strong understanding about online platforms and biddable techniques, Facebook ads manager, analytic tools such as Google Analytics, Keyword planner, Google Tag Manager etc.

  • - Strategic thinking by translating data into business growth strategy in media
  • - Comprehensive understanding on media measurement, KPI and performance
  • - Good understanding on consumer and behavior understanding
  • - Rigorous ROI & data analysis using multiple source of data and information in order to prospectively guide the business strategy
  • - Manages data platforms and utilize the platform to bring creative solutions
  • - Be sharp and meticulous to manage quantitative information
  • - Manages internal tools, systems and processes required for media spend tracking
  • - Good communication skills, assertive and articulate