Сфера деятельности: Marketing
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: Bangkok
Страна: Thailand
Main Responsibilities:
- Builds overall brand e-Commerce strategy: content, layout, promotions (bundles) & story
- Translates and writes local copy in line with Regional guidelines
- Sets brand pricing & promotional strategy
- Champions the Online Brand plan for their Brand in both platforms including: Setting framework, strategy & trade calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (incl. media budget)
- Develops a clear traffic strategy, execute & optimize for off platform traffic for each platform and responsible for budget
- Responsible for managing marketing/data analytics tools for the platform ( MSP, GA and FB Business Manager)
- Define target Product/ Key Words to optimize store performance
- Define Cross Selling Frame
- Improve Ratings and Reviews for pillar product by building insights on this data
- Constantly work on the buyer data to improve loyalty & repurchase (or CRM dedicated)
Qualifications:- At least 5-7 years of experiences in Digital Marketing, E-commerce
- Strong Operational Marketing profile capable of building detailed activity plans
- Have a passion in digital and digital savvy
- Collaborative and able to work between Sales & Mktg to build the right plan
- Good Analytical and logical thinking skills
- Good command of English in written and speaking
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