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Data & CRM Analyst

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: İstanbul

Страна: Turkey

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Chief Marketing Office!

WHAT YOU’LL DO

  • Establish Data Strategy, gather data and insights and make accessible to Brand Marketing Teams.
  • Support business units about data, modeling & interpreting considering e-2-e perspective.
  • Create CRM Strategy for The brands with D2C Channels
  • Create analytical models including Segmentation, Churn, Next Best Offer etc and design action plan
  • Managing and Gathering business requirements and drawing scope.
  • Ability to update Data Model and brief IT for implementation when necessary.
  • Analyzing conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value,
  • Analyzing data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends,
  • Planning of Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites,
  • Being responsible for local/global tools on data/CRM
  • Designing Analytics & Double-click Data Architecture,

DO YOU HAVE WHAT IT TAKES

  • 4 years’ university degree and excellent communication skills in English,
  • 2-3 years of experience in related job assignment
  • Advanced level of MS Office Applications, SQL Language, Knime, R

WHAT COULD L’ORÉAL OFFER YOU

  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  • Work with some of the biggest brands and experts in the business, and the most passionate people
  • A diverse environment
  • Opportunity to be at the center of digital transformation
  • World class training and development

#WEARELOREAL

Take a closer look at our world here!