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Digital Content Specialist

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: İstanbul

Страна: Turkey

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.


  • Creating written content for SacSirlari.com and Makyaj.com, according to SEO terms, makeup/beauty trends and brand delivered briefs
  • Determining the visual assets that will be used in the articles
  • Top score article creation
  • Developing article formats & engagement tools to increase site metrics
  • Adapting different CMS tools for well-written article publishing
  • Merging monthly SEO trends and brand KPIs through content
  • Heading for perfectionism of the contents in every means
  • Merging multiple KPIs in one content, managing complexity
  • Being in line with the brands and frequently updating knowledge of brands
  • Upgrading past contents of the site according to Google metrics targeting better user journey
  • Forming Hero contents and sub contents relevant to site category and information flow.
  • Correctly linking the articles regarding their relevancy and category according to google metrics


  • Having strong written editorial capability
  • Having strong communication skills-in particular with brands, by understanding their priorities and conveying them in most convincing native way
  • Being solution centered, merging multiple purposes in integrated communication
  • Being strict about deadlines and planning
  • Ability to foster deep collaborative relationships with agencies and peers
  • Ability to manage complexity
  • Achieving results with integrity
  • Interacting effectively across the organization
  • Leading with generosity


·       The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way

·       Work with some of the biggest brands and experts in the business, and the most passionate people

·       A diverse environment

·       Opportunity to be at the center of digital transformation

·       World class training and development


Take a closer look at our world here!