Функция: Директор по маркетингу / Интернет маркетинг
Тип занятости: Полный рабочий день
Место расположения: Istanbul - Asia
Now, we can start talking about our story of leading the beauty. Let's be honest, we grow fast. So we have redefined leadership. As Digital Project Manager, you report to Marketing Director and will have the opportunity to learn more than you have in the past. When you get used to being together with the best, you will realize that you have already been one of them.
What we expect;
1 years’ university degree and excellent communication skills in English,
1-3 years of experience in digital
Know-how in Digital Media, Performance Marketing and Measurement, UI and UX design, SEO, content management, social media and e-commerce
Excellent understanding of digital ecosystem and is a trend seeker
Experience in tools like Google Analytics Premium, SmilarWeb, SearchMetrics, Insider, Hotjar is a plus
Deciding on digital media strategy, making sure digital media plans are optimized in line with the strategy & investments, ensuring cross-media efficiency, close tracking of results, actionable recommendations will be your main responsibilities. You will manage and lead other digital projects in line with brand objectives such as SEO, Tagging, or any new business opportunities, you will channel the right support and digital know-how to brands for them to implement an efficient digital, and e-commerce strategy and tactics.
You will be responsible for enabling customer data and relationship flow; in accordance with the guidance and knowledge from the Data and CRM team, deploying a strong customer knowledge and data management, and a targeted contact & service strategy, appropriate relationship campaigns and tracking.
Helping information systems and technology enablement processes; appropriate technologies, platforms and working closely with the social media team to ensure the brand priorities in each platform will be expected from you.
You will be coordinating the brand website’s measurement, content and KPI’s with marketing team in line with the marketing activities, creating and communicating guidelines for implementation; processes & tools, templates, partnerships.
You need to have;
You need to have communication and networking skills because you will cooperate with highly passionate and innovative teams,
With your substantial analytical skills you will be able to analyze market and consumer data,
As a core member of the team you will have strong sensitivity for beauty and aesthetics because our marketing team creates the best local and global initiations in beauty industry,
With the desire to make a difference you will be able to develop the project as you wish,
Do not worry, when you take the initiative for the world's most prestigious products, you'll witness how beauty can changes our lives,
So, if you've ever wanted to be on a team that's focused on learning at a blistering pace, we want to get to know you.
L'ORÉAL Turkey performs in 4 different business units; Consumer Products, Professional Products, Luxe and Active Cosmetics division. Leading the global beauty market, L'ORÉAL has 89,000 employees in 140 countries. L'ORÉAL operates with 42 factories and 145 distribution centers around the world.