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Group Product Manager - Garnier

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: İstanbul

Страна: Turkey

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division!


We are looking for a Group Product Manager for Garnier Brand under our largest division Consumer Products to define the strategic orientations and the long term marketing plan for the brand, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue), own and effectively drive the brand's strategy. GPM will report to the Marketing Manager and will develop and manage a strong and talented team.



  • Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand
  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products reanimation)
  • Steer the collection and analysis of consumer and market insights
  • Take ownership of international launches and create the right angle to locally to build integrated, engaging consumer brand experiences with the ultimate “beauty tech” vision of the company.
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Develop media and promotion plans
  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Mobilise other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy 
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how


  • 4 years university degree and excellent communication skills in English
  • Min 6 years of experience in marketing (with a focus on brand development and execution in FMCG)
  • Strong analytical problem solving, communication and negotiation skills
  • Digital savy
  • Team player; collaborative
  • Innovative,creative, ambitious and able to take initiative
  • High growth mindset and results driven
  • Having a market and consumer insight in beauty industry, especially haircare is a plus


  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way

  • Work with some of the biggest brands and experts in the business, and the most passionate people

  • A diverse environment

  • Opportunity to be at the center of digital transformation

  • World class training and development




    Take a closer look at our world here!