Сфера деятельности: Marketing
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: İstanbul
The world leader in beauty, present in 150 countries on five continents!
Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!
The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division!
We are looking for a Group Product Manager for L'Oréal Paris /Make Up team under our largest division Consumer Products to define the strategic orientations and the long term marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue), own and effectively drive the brand's strategy. GPM will report to the Marketing Director/ Make Up and will develop and manage a strong and talented team.
WHAT YOU’LL DO
Decide & Implement new launches and marketing mix strategies (360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences, with the ultimate “beauty tech” vision of the company.
Create & Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Define and steer the country strategy for the brand/category consistent with the international brand positioning and the country’s priorities to contribute to continued growth; and and be pioneer for the digital & ecommerce transformation of the company.
Mobilize and collaborate with other departments (digital, sales, logistics, education, etc.), partner agencies, and international zone teams to build broader business strategy
Make recommendations to management & lead the shift on the category based on one’s expertise of the consumer, market and competitors.
DO YOU HAVE WHAT IT TAKES:
WHAT COULD L’ORÉAL OFFER YOU
Take a closer look at our world here!