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Group Product Manager (La Roche-Posay)

Сфера деятельности: Marketing

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: İstanbul

Страна: Turkey

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

WHAT WE ARE LOOKING FOR?

We are looking for a Group Product Manager for one of our Love Brands La Roche-Posay to define the strategic orientations and the long term marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue), own and effectively drive the brand’s medical strategy. You will work cross functionally between medical, education, and digital team to lead multi-platform digital/social content, marketing promotions and collaborative efforts that satisfy brand marketing strategies. You will report to the Marketing Manager and you will develop and manage a strong and talented team of 2.

We believe health is the future of beauty. We are looking for candidates who wants to create the future with us!

WHAT YOU’LL DO

  • Manage the catalogue and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
  • Build dermo cosmetics skincare expertise and share marketing inputs to drive commercial strategy
  • Create, lead big & impactful digital campaigns in a very detailed and complete way co-working with digital & advocacy teams and agencies
  • Lead crafting of top management reports/presentations and establish clear business recommendations
  • Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
  • Lead mobilization and collaboration with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy
  • Create & manage brand communication strategy working closely with agencies & zone and DMI
  • Manage marketing budget and sales forecast
  • Be the brand equity guardian across all touch-points
  • Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.)

DO YOU HAVE WHAT IT TAKES:

  • 4 years’ university degree
  • Min 6 years of experience in product management/brand development
  • Digital savy & creative & team player
  • Growth mindset and results driven
  • Innovative, ambitious, and able to take initiative
  • Skincare knowledge & expertise is a plus
  • Excellent communication skills in English

WHAT COULD L’ORÉAL OFFER YOU

  • The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  • Work with some of the biggest brands and experts in the business, and the most passionate people
  • A diverse environment
  • Opportunity to be at the center of digital transformation
  • World class training and development

#WEARELOREAL

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