Функция: Операционный маркетинг

Тип занятости: Полный рабочий день

Место расположения: Florida - Miami

Страна: USA

L'Oreal operates in a unique distribution channel called Travel Retail covering POS such as Airports, Airlines, Cruise ships, border stores, downtown duty free stores. Travel Retail Americas is headquartered in Miami and we are seeking a Group Product Manager to oversee the Active Cosmetics and Professional Products Division.


JOB PROFILE:


  • 5-7 years of experience in Marketing & Sales
  • Bachelor's required; MBA preferred
  • Understanding of beauty and travel retail industry
  • Experience and knowledge managing Skin Care axe is a major plus
  • Strong analytical, organizational, decision making skills
  • Strong communication skills both written and oral
  • Ability to manage complexity
  • Strong interpersonal and team building skills
  • English is a must, Spanish a plus
  • Must be able to travel 15-20% of the time
  • Must be able to work in Miami (if relocation is required, please note flexibility of timing in the resume)
  • Must be eligible to work in the United States; no visa sponsorship is available

MAIN RESPONSIBILITIES OF THE JOB
  • Objective KERASTASE: accelerate growth and install brad model in travel retail by supporting existing catalogue & strategical launches
  • Objective VICHY/LA ROCHE POSAY: Re-define a profitable model to ensure a sustainable roll-out in TR
  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management
  • Understand and implement marketing strategy (perfect launch execution, maintain growth in pillar products and animate core catalogue)
  • Propose and monitor marketing mix strategies to build integrated, engaging consumer brand experiences
  • Develop local offers
  • Recommend trade marketing plan and ensure imlementation
  • Adapt communication material (imagery, digital, point of sale)
  • Ensures sales forecast accuracy
  • Work with other departments (sales, logistic, education, merchandising)
  • Make recommendations to management ont he category based on own expertise of the consumer, market and competitors (launch analysis, pricing analysis)
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brad
  • Implement the retail strategy working hand in hand with the retail and education team and ensure the proper implementationo f retail materials (services, advices, etc)
  • Marketing calendar planning 
  • Product Assortment Management 
    • Sell-out Analysis
    • Launch & animation tracking analysis
    • Identify and seize strategic launch
    • Forecast
  • Price list
    • Suggested price list per client
    • Competition studies
  • Prospective & analysis
  • In-store support -- merchandising, animations, launches, and digital
  • Presentations and reports for both internal and external stakeholders
  • Build relationship and collaboration tools with local market
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