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L'Oréal Travel Retail Americas- E-Commerce Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Miami, FL

Страна: United States

E-commerce Manager

Mission: Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web, with a focus on indirect e-commerce.

Key job accountabilities :

·         Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective

·         Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers

·         Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase Works closely with marketing to define the consumer experience and e-merchandising

·         Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

·         Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies

·         Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

·         Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

·         Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands)

Technical competencies:

·         Starts with shopper centricity

·         Experience in managing indirect (e-retail) and direct (direct to consumer) e-commerce,

·         Strategizes ecommerce acceleration (pure players, retailers and direct)

·         Negotiates with the specific levers for online distribution

·         Monitors online sell-in and sell-out excellence

·         Masters analytics

·         Acts as a strategic business partner

·         Focus on delivery : design/ build/run

L’Oréal Skills:

·         INNOVATOR

·         STRATEGIST


·         INTEGRATOR