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Trade Marketing (Assistant) Manager-Boutique MNY

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

KEY JOB ACCOUNTABILITIES
To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration. 
- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives 
- Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets 
- Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments 
- Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team 
- Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team

PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS 
• Activates Business Drivers 
• Pursues turnover and profit optimization 
• Stays up-to-date with market, consumers& competitors 
• Builds on categories Shopper insight 

DEVELOPS CUSTOMER CENTRIC BUSINESS 
• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon 
• Influences the retailer/prescriber/Salon 
• Builds retailers development plans 
• Manages intermediate agent relationships 
• Adapts brand distribution strategy 
• Collaborates across functions 

BUILDS SELLING PROPOSITION & NEGOTIATE 
• Builds Selling story 
• Sets negotiation priorities 
• Conducts Win-Win negotiation 
• Ensures compliance 

MONITORS SELL IN & SELL OUT EXCELLENCE 
• Forecasts business with accuracy 
• Drives Point of Sales field execution 
• Follows-up & controls 
• Masters brand selling scenarios 
• Manages BA/DA staffing & relationship