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VP - Category Development

Сфера деятельности: Sales & Business Development

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: New York, NY

Страна: United States

Company Summary/Description

For more than a century, L’Oreal has devoted its energy, innovation and scientific excellence solely to one business: Beauty. A business rich in meaning, it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is our language, a universal language. Joining L’Oreal means joining our mission of offering women and men worldwide the best innovation by meeting the infinite diversity of beauty needs and desires all over the world. A company founded on Science, we continually explore new territories and invent products of the future, while drawing inspiration from beauty rituals the world over. Our formula: Diversity Plus Inclusion equals Innovation and Success. Drawing on the diversity of our multinational teams and the richness and the complementarity of our brand portfolio, Beauty remains our commitment. L’Oréal has made the universalization of beauty its project for the years to come, offering beauty for all. At the heart of our activities lies the ambition to lead by example with high ethical standards and the determination to be seen as a good corporate citizen with goals that are not only business oriented but socially responsible. As a leader, we must preserve the beauty of the planet and contribute to the well-being of our employees and of the communities in which we are present. We invite you to explore the opportunities to help us perform this important mission.

VP - Category Development 

Mission and defining characteristics

Leverage deep shoppers and social insights for selling opps

Leverage exhaustive category analysis to identify growth opps
Establish omni-channel profitable strategies
Accelerate growth of the category and our brands
Main tasks

Develop and own overall CPD category portfolio strategy

Build and maintain true understanding of market and category trends and omni-channel category insights

Based on insights and customer knowledge, Identify CPD Long Term brands growth opportunities and defines brands strategies to maximize the potential.

Relay omni-channel commercial insights into the Mancom

Upstream influence to CMI, DMI and Marketing for category information & trends

Communicate, influence and drive the category strategy with all internal stakeholders


Define consistent CPD category guidelines

Define priority products types/products to grow/products to maintain/products to delete for all CPD brands

Insure alignment between all brands on selling story and opportunities for CPD overall to win offline and online

Identify grey/white space opportunities/ segment & channel for CPD brand/category portfolio


Influence and drive total beauty strategy at accounts and gain market share in every category

Drive LT joint growth account specific strategy with top retailers offline and online for each category

Develop partnership with account leadership to be a trusted resource for beauty


Leverage category insights and selling story for account team and brands

Manage cat dev manager to ensure consistent category view

Own and manage platform for knowledge sharing (cook book)

Communicates commercial/category insights back to brand incl. best practices offline and online

Leveraging shopper insights at account level through CRM and loyalty data for brand personalization opportunities


Main interfaces

Internal: GM, SVP Sales, Brand Cat Heads, BBD, New Channel Lead, eCommerce Channel Lead, CTL, DMI, LAB and Cat Dev Management

External:  Customer total beauty head, Customer category head


Measures of success

CPD and Brands market share across all channels, incl. emerging / omni-channel
Maximize (distribution, share of shelves, share of promotion) offline and online
Quality of the Internal and external Strategic insights
Grow Strategic Customer/Category combination
Collaborate with the retailers to develop their category strategies and drive shopper penetration
Deliver category projects
Embed promotional category expertise
Gain Category Captaincy/Advisorship
Up to 36 months growth horizon
Team 360 feedback


Minimum 10 years’ experience in a marketing, Cat Dev or Sales role

Proven experience of landing Range Reviews (RR), retailer strategies and projects

Proven ability to develop sharp insight and build it into action plans to optimize sales and profit

Multi category experience

Shopper insights knowledge

Have achieved a level of influence both internally and externally

Shown ability to  have a clear plan and vision for the category and can/have mobilized the internal teams (DMI, Marketing, Sales, CMI) to execute against the plan

They provide clear structure and guidance in the recommendations and know how to really drive the action plan


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.