Функция: Разработка нового продукта

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна/область: USA

In 1978, Ralph Lauren expanded his lifestyle brand to redefine the world of fragrance by launching Polo for men and Lauren for women. For more than 30 years, Ralph Lauren Fragrance has designed essences that celebrate luxury and exemplify the Ralph Lauren tradition. The Ralph Lauren Fragrances DMI (International) team has an exciting position available for Global Marketing VP in New York, NY. 


Section 1: General Information

Job Title: 



Global Marketing

FLSA status: 



Ralph Lauren International Fragrance

Supervisor Title:  

AVP Global Marketing


New York, NY


May 2017

Section 2:  Job Summary

The VP is responsible for the process of creation, development and execution and analysis of the GWP and PWP programs. The VP will liaise with the respective Brand Operations, US and INTL Marketing, Purchasing and Creative teams to develop proposals for all aspects of promotional programs: GWPs, packaging, product mixes, etc. In addition, the VP will be able to provide in a regular basis analysis of results and competition.


Section 3:  Job Requirements

- Bachelor’s degree

- 10+ years marketing experience required

- Strong written, oral, and interpersonal communication skills

- Strong presentation skills

- Strong sense of urgency

- Ability to manage complexity

- Knowledge of industry

- Ability to handle a fast-paced environment

- Adaptability in a rapidly changing environment

- Strong strategic thinking

- Solid sense of brand, aesthetics, and vision


Section 4:  Judgment and Decision Making

The VP will impact decisions and strategy in a moderate/intermittent basis depending on the potential.


Section 5: Essential Physical Requirements

Not applicable.


Section 6:  Essential Duties and Responsibilities

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

1. Create, develop and execute the Ralph Lauren seasonal GWP/ PWP vehicles


2. Organize and prepare presentations to upper management.


3.  Responsible for submitting Creative Briefs to begin the creative process.  In addition, responsible for Marketing Decisions, Base Labels, Ingredient Cards and Sell Sheets.


4.  Develop and propose ideas and test new concepts for GWP/PWP’s promotions

10 %

5 Work with the Creative group in the designing and execution of all GWP/PWP in-store collateral and printed materials.


6. Insured the good follow up of budget guidelines for developments.


7. Establish and maintain both qualitative and quantitative results on a regular basis for GWP/PWP performances, with a comprehensive analysis of results.


8. Participate in weekly staff and creative meetings.

5 %


Section 7:  Required Competencies


1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)

2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty

3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision

4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)

5.  Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity

6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)

7.  Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks


Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.