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Visual Merchandising Coordinator

Сфера деятельности: Retail Corporate

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Panamá

Страна: Panama

To define and create the countries’ retail design & merchandising strategy in order to implement the brand image and identity in stores, to reinforce brand visibility, in line with international guidelines. 
  • Adapt brand spatial concept to local distribution constraints. Implement the merchandising solutions for make-up testers units, free access and POS materials, answering local marketing plan needs 
  • Co-undertake the conception, development and follow-up of flagship stores with international brand and Zone 
  • Coordinate the conception, production, delivery and installation of any kind of local specific materials 
  • Ensure compliance with technical and legal aspects regarding production norms 
  • Ensure follow-up of the budget 
  • Check L’Oréal internal purchasing process is respected

MASTER RETAIL DESIGN FUNDAMENTALS 
• Expresses and decodes brand’s image/value & sense of purpose 
• Understands & Integrates Market ‘specificities 
• Understands customer path & shopper experience’s rules 
• Leads design prospective & innovation 

DESIGNS CUSTOMER CENTRIC RETAIL CONCEPT 
• Uplifts brand’s visual identity to build customer centric retail concepts 
• Creates and designs visual concept to animate in a consistant customer path, launches and catalogue 
• Defines & ensures high quality standards

 DELIVERS OPERATIONAL IMPLEMENTATION WITH EXCELLENCE 
• Adapts the retail concept according to the distribution channel or customer profile 
• Ensures technical and legal compliance regarding the production 
• Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience 
• Pilotes & Monitors RD’s efficiency in line with timelines and budget 

ACT AS A BUSINESS DRIVER 
• Guaranties the ROI of POS in line with business objectives 
• Negociates with retailers about staging and implementations 
• Monitors POS performance and drives it according to local strategy