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eCOM Manager ~ Specialist

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Seoul

Страна: South Korea

JOB SUMMARY 
Oversee the brand’s online sales and develop eCommerce strategic roadmap to ensure eCommerce businesses are in line with brand’s positioning and objectives (including indirect ecom, e-boutiques channel as well as mobile)


CORE WORK ACTIVITIES 
Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online to ensure synergies between the brand’s own digital activities and those of the retailers. Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.

Works closely with marketing to define the consumer experience and e-merchandising

Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices

Ensures that the brand presence and journey online is consistent with overall brand standards and strategy 

Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

Scale direct to consumer online sales

Oversee performance & optimization of eCommerce operations including:

  -  Site conversions

  - Cross & Up-selling across shopping experience including post-sale

Total costs of operations

  -  Define, plan for & justify budget requirements of the brand in eCommerce

  -  Manage the external agencies and technical partners


QUALIFICATIONS

- Manager: 8+ years of experience in eCommerce (will be charge of Giorgio Armani)

- Specialist: 3+ years of experience in eCommerce (will be charge of Lancome)

- Must demonstrate a good understanding of eCommerce (preferred CPG industry)

- Previously managed Direct E-Commerce and Indirect(E-Retail/PurePlayer) Businesses

- Strong interpersonal skills

- Worked on other Enterprise E-Commerce technology platform is a plus

- Fluent in both Korean and English

- Proficient with Microsoft Excel, PowerPoint and Google Analytics any other analysis tool