Retail Brand Manager 

Do you want to join the worldwide leader in Beauty? L’Oréal Group has an international portfolio of 36 diverse and global brands reaching 1.5 billion consumers in more than 150 countries. With our purpose to create the beauty that moves the world, we are passionate about bringing innovative beauty products and experiences to our consumers. Working at L’Oréal is all about entrepreneurship, open-mindedness, and the quest for excellence. All with respect for people and planet. 

Within our Consumer Products Division, we democratize beauty: we make the best beauty products available for all consumers with iconic and inclusive brands like L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup. Today, we are looking for a talented and experienced marketing profile that is ready to make an impact on our Benelux business! 

RETAIL BRAND MANAGER  

As a Retail Brand Manager, you will accelerate the #1 mass brands in the Benelux with our retailers. You will do this by building and rolling out shopper-centric brand plans and differentiated activation plans for your retailers, based on a consumer-decision journey and shopper insights. Are you ready to see your activations come to live at the largest retailers in the Benelux? 

WHAT YOU WILL DO 

• Create a retailer-brand strategy for the Benelux market, together with the Business Manager, Business Development, Account Managers and based on sell-out analyses and shopper insights. 
• Focus on flawless execution and perfect forecast to avoid out of stock situations or overstocking.
• Successfully activate your brand and new product introductions on the store floor. 
• Measure and assess your campaigns using campaign KPIs such as retailer sales data, online sales data, reach through retail media campaigns and CRM insights. 
• Develop point of sale materials online and offline with the support of the Coordinators and interns.
• Ensure that your activation plans are activated simultaneously with the media plans of the Product Brand Manager and that the consumer journey connects seamlessly. 
• Gather as many shopper insights as possible to develop a category vision for the Benelux retailers. 
• Contribute to the right analyses within Revenue Growth Management.
• Keep your knowledge up-to-date in the field of (digital) marketing. Of course, we secure your development from L'Oréal in this field. In addition, we expect you to develop yourself by following (trade) magazines, collaborating on research, attending workshops or lectures, and visiting stores (online and offline).

WHO YOU WILL WORK WITH 

This role requires strong interpersonal and communication skills. To carry out this role successfully, you will work with: 

• Product Brand Managers, who build brands plan and translate them into media plans and the ideal product portfolio. 
• Online Brand Managers, with whom you will ensure that your activation plans are connecting seamlessly with the online strategies at the e-retailers and pure players. 
• Coordinators. These colleagues provides marketing support in the set-up of retailer events, creation and logistics of Point of Sale materials.
• (E-)Account managers, with whom you develop the optimal plan for promo and retail media and with whom you collaborate on trade presentations.
• Category manager, with whom you develop the ideal shelf vision and who provides you with the latest shopper insights. 
• Business planner & Demand planner. You ensure that these colleagues are up to date on the plans per retailer (promo, - and activation plans, launches) so that the units can be correctly forecasted.
• Business Manager, to whom you will report.

YOUR QUALIFICATIONS 

• Completed relevant WO Master’s degree
• 2-5 years of relevant work experience in marketing
• Analytical mindset; proficient in data analyses
• Fluent in English and Dutch
• You have a passion for marketing and you embrace digital and e-commerce