L'Oréal Travel Retail Americas, Marketing Director

Division: Business Unit 2

Brands: Yves Saint Laurent, Valentino, Gorgio Armani, Prada, Ralph Lauren, Diesel, Cacharel, Viktor & Rolf, Azzaro, Mugler fragrances and cosmetics 

Location: Miami, Florida

WHO WE ARE

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

About Travel Retail

Travel Retail Americas oversees all Travel Retail operations across the Americas (over 900 points of sale) including airports, cruise ships, airlines, downtown duty-free stores, and border stores.

PROFILE

Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue).
• Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs.
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines.
• Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.).
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales) - Mobilize other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy.
• Define clear messages to present to top management and accompany the teams in the preparation of meetings - Build, develop and manage your team, train them and develop their marketing expertise and know-how.

• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand- Translate the brand’s sense of purpose into a retail strategy for the country (services, advice, etc.)
• Influence the B-to-B strategy working hand-in-hand with the retail and education team, lead the roll-out of retail material (service, advice, etc.)

JOB DESCRIPTION:

MARKET & CONSUMER INSIGHT

• Identifies market drivers.
• Translates trends and consumer knowledge into meaningful insights.

BRAND DEVELOPMENT

• Thinks brand strategy.
• Imagines disruptive products & services.
• Develops integrated campaigns that work.
• Integrates retail & shopper expertise.

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor.
• Integrates sustainable, business consciousness.

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success.
• Shares & leverages best practices.

TRAVEL %: 5%

LANGUAGES: English required. Spanish would be plus.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.