Senior Retail Brand Manager - Kerastase - PPD
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.06 billion euros in 2017 and employs 82 600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies, hair salons, travel retail, branded retail and e-commerce.
The Professional Products Division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair, skin and beauty products. The 8 brands within this division are L’Oréal Professionnel, Kerastase & Shu Uemura Art of Hair, Redken & Pureology, Matrix & Biolage and Pulp Riot. Our brands have made us the world leader in professional beauty products and one of the most dynamic places to pursue your career in the UK.
Your Mission: You will lead the acceleration of Kérastase with our “bricks” retailer partners and be the key link between brand and commercial. You will own the store strategy and promotions and ensure we hit our sales targets for the retail channel.
Be responsible for:
BUSINESS TARGETS & OPERATIONS
Be the link between brand marketing team and the PPD commercial team
Own the forecasting process for the retail channel, working closely with the commercial teams and liaising closely with supply chain
Work closely with the Commercial sales team and marketing teams to achieve brand Conso targets via shopper-centric, differentiated retailer marketing plans, owning the full shopper journey
Retailer promo plan input - Collaborating with commercial team on promo plan to drive YOY growth
Brand management keeping up to date with brand values and vision, new launches & key brand moments
Be Shopper expert knowing the shopper inside out, working with CMI and providing that info to the rest of the team
Manage A&P budget for your projects
Reporting Provide monthly sell out reporting and analysis across channels and categories
Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial & marketing
Own the range review process from a brand side, collaborating with marketing, commercial & category teams.
STORE STRATEGY AND TARGETS
Achieve Store sales targets in sell in and sell out
Lead the forecasting and stock on shelf availability
EPOS / insights reporting cascading weekly insights to update the team on performance + action plan for growth
Own the shopper journey in stores and drive success of shopper marketing
Manage Sampling, GWP and seasonal product bundle initiatives
Improve range navigation at point of sale : Work closely with PPD category management & visual merchandising on hierarchies and planograms
Lead store staff engagement & incentives
Professional & Luxury execution / shopper experience, reflecting our professional DNA – showcasing how our products have a professional difference on the market.
Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer
Be the marketing lead on retailer eventing and cross-brand activations
Present at key strategy days with retailers
Lead the store kit for each cycle
Be the brand go-to for distributor activations
Own Merchandising by retailer – working hand in hand with marketing and visual merchandising
Manage any merchandising agencies & budget
Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy)
Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required.
Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
Entrepreneurial. Every day, you spot opportunities to drive growth for our brand and our customers, adhering to our brand equity.
Growth-Mindset: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity always willing to learn and improve.
Super creative: Whether it be in overcoming challenges or creating materials, creativity is our back bone, and we love new ideas.
Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes and collaboration is key to success.
Only Human: we all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.
You. You are real. And you’re true to yourself. We cherish and celebrate diversity so you will feel right at home whoever you are.
Experience and passion for marketing, with a shopper and consumer-centric mindset
Educated - to a degree level, ideally with a business- or marketing background
Marketing savvy - with the ability to take shopper and market insights all the way through to activation and ROI analysis
Highly entrepreneurial mindset – autonomy, strategic thinking and collaboration are critical to drive our brands
Vision – able to create and develop a vision, taking the lead on motivating the wider business
Strong communication skills (written & verbal) and excellent presentation skills, able to influence and inspire any audience
Creativity - attention to detail along with a genuine passion for beauty and skincare
Know how to manage complexity in terms of number stakeholders, projects, timelines and clarity of message
Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
Practical and methodical approach to problem solving
A process driven and structured approach - with excellent project and time management skills
Experience working as part of a team and independently
Strong analytical skills & commercial acumen with advanced competency to draw conclusions & insights from data sets
Prioritization skills - with an ability to drive your projects forward from start to finish autonomously
You have advanced knowledge of Microsoft Office (Word, Excel and Power Point) & Nielsen and strong numeric ability
Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.
Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.
Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.
Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others’ feelings and motives.
Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.
We put people development and learning at the heart of our business; we’ll help you master your role, develop your technical expertise and you’ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you’re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don’t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.
Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.
As any great employer should do, we make sure we look after your financial wellbeing. That’s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There’s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.
Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!
How we recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.